• Everything a marketer needs to

    gather insight

    react to the insight

    → and reward for the insight...

    in one application

     

    Gain the deepest insight to each and every consumer,

    then react quickly by sending notifications, promotions, surveys,

    to build direct, transparent and profitable relationships

  • How marteq works

    The process for your consumers to capture, control and share their data is simple:

    The consumer downloads the browser extension, and the process begins.

    Consumer Control = Trust

    There are two significant aspects of consumer control:

    1. The consumer controls data capture through a simple and easy-to-access toggle.
    2. The consumer can toggle messaging on or off so that they control their availability to receive communications from you.

    Marteq Zero Party Data Capture is Comprehensive

    When the consumer is engaged online, their clickstream data (from within/between website visits, search, media consumption, social, e-commerce, etc.), is recorded by the Marteq DApp, where the temporary data is stored locally and transmitted via a high performance, secure protocol to a cryptographically-secure individual decentralized data record (DDR).

    The Data Delivered is Based on Your Choosing

    Data is delivered either in raw form or processed to your specifications, for your analysis as standalone or integrated with your other data sources. It's your call. Via our API (or through our existing application integrations, e.g., Adobe Analytics), data flows directly from Marteq to you.

    Communicate with Consumers Right from Marteq

    From within Marteq, you can communicate directly with individual consumers, groups of consumers, or your complete consumer database. Whether prompted by collected behavioral data, a desired promotion, a survey study, whatever is needed, you can use Marteq to send communications directly to the target audience without the need to use email, social, text, or any other communication app.

    Rewards Management is Built-In

    Rewards are given to consumers in exchange for their sharing of data: That's the 'quid pro quo' that generates zero-party data and the motivation that makes Marteq work. But how do your consumers...and you...manage the disbursement, accrual, and redemption of rewards?

     

    Rewards management, for both parties, is built into Marteq, simplifying the process. For the consumer, their dashboard offers a full accounting of earnings: earnings, redemptions, by data and type. This instills confidence in the consumer and mitigates support calls (first-level support comes into us!). For you, your marketer portal provides a detailed accounting of all disbursements and earnings, which if desired, can be integrated with your own loyalty program or through a 3rd party vendor.

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    Privacy Policy
    1. We are CYDigital and marteq.io
    1.1 This is a notice to inform you of our policy about all information that we record about you. It sets out the conditions under which we may process any information that we collect from you, or that you provide to us. It covers information that could identify you (“personal information”) and information that could not. In the context of the law and this notice, “process” means collect, store, transfer, use or otherwise act on information.
    1.11 We regret that if there are one or more points below with which you are not happy, your only recourse is to leave our website immediately.
    1.12 We are committed to safeguarding the privacy of website visitors.
    1.2 This policy applies where we are acting as a data controller with respect to the personal data of our website visitors; in other words, where we determine the purposes and means of the processing of that personal data.
    1.3 We use cookies on our website. Insofar as those cookies are not strictly necessary for the provision of our website, we will ask you to consent to our use of cookies when you first visit our website.
    1.4 Our website does not incorporate privacy controls. You can control your website information by simply emailing us at info@cyd.digital, and we will modify your data pursuant to your direction.
    1.5 In this policy, "we", "us" and "our" refer to CYDigital and marteq.io
    1.6 The law requires us to tell you about your rights and our obligations to you in regards to the processing and control of your personal data. We do this now, by requesting that you read the information provided at www.knowyourprivacyrights.org
    1.7 Except as set out below, we do not share, or sell, or disclose to a third party, any information collected through our website.
    
    2. Credit
    2.1 This document was created with help using a template from SEQ Legal (https://seqlegal.com) and Net Lawman (https://www.netlawman.co.uk).
    
    3. How we use your personal data
    3.1 In this Section 3 we have set out:
    (a) the general categories of personal data that we may process;
    (b) in the case of personal data that we did not obtain directly from you, the source and specific categories of that data;
    (c) the purposes for which we may process personal data; and
    (d) the legal bases of the processing.
    (e) 'Personal data' means any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person".
    3.11 We may process data about your use of our website ("usage data"). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our analytics tracking system. This usage data may be processed for the purposes of analyzing the use of the website. The legal basis for this processing is consent OR our legitimate interests, namely monitoring and improving our website.
    3.12 We may process your account data ("account data"). The account data may include your name and email address. The source of the account data is you or your employer. The account data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is consent, namely the proper administration of our website and business.
    3.13 We may process your information included in your personal profile on our website ("profile data"). The profile data may include your name, address, telephone number, email address, profile pictures, gender, date of birth, relationship status, interests and hobbies, educational details and employment details. The profile data may be processed for the purposes of enabling and monitoring your use of our website. The legal basis for this processing is consent, namely the proper administration of our website and business.
    3.14 We may process information contained in any enquiry you submit to us regarding goods and/or services ("inquiry data"). The inquiry data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you. The legal basis for this processing is consent.
    3.15 We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters ("notification data"). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is consent.
    3.16 We may process information contained in or relating to any communication that you send to us ("correspondence data"). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.
    3.17 We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.
    3.18 We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.
    3.19 In addition to the specific purposes for which we may process your personal data set out in this Section 3, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
    3.191 Please do not supply any other person's personal data to us, unless we prompt you to do so.
    
    3.2 Information we process with your consent
    3.21 Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide you more information about our business, including job opportunities and our products and services, you provide your consent to us to process information that may be personal information.
    3.22 Wherever possible, we aim to obtain your explicit consent to process this information, for example, by asking you to agree to our use of cookies.
    3.23 Sometimes you might give your consent implicitly, such as when you send us a message by e-mail to which you would reasonably expect us to reply.
    3.24 Except where you have consented to our use of your information for a specific purpose, we do not use your information in any way that would identify you personally. We may aggregate it in a general way and use it to provide class information, for example to monitor the performance of a particular page on our website.
    3.25 We continue to process your information on this basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists.
    3.26 You may withdraw your consent at any time by instructing us at info@cyd.digital. However, if you do so, you may not be able to use our website or our services further.
    
    3.3 Information we process for the purposes of legitimate interests
    3.31 We may process information on the basis there is a legitimate interest, either to you or to us, of doing so.
    3.32 Where we process your information on this basis, we do after having given careful consideration to:
    whether the same objective could be achieved through other means
    whether processing (or not processing) might cause you harm
    whether you would expect us to process your data, and whether you would, in the round, consider it reasonable to do so
    3.33 For example, we may process your data on this basis for the purposes of:
    record-keeping for the proper and necessary administration of our organizational or business
    responding to unsolicited communication from you to which we believe you would expect a response
    protecting and asserting the legal rights of any party
    insuring against or obtaining professional advice that is required to manage organisational or business risk
    protecting your interests where we believe we have a duty to do so
    
    3.4 Information we process because we have a legal obligation
    3.41 We are subject to the law like everyone else. Sometimes, we must process your information in order to comply with a statutory obligation.
    3.42 For example, we may be required to give information to legal authorities if they so request or if they have the proper authorization such as a search warrant or court order.
    3.43 This may include your personal information.
    
    3.5 Complaints regarding content on our website
    3.51 If you complain about any of the content on our website, we shall investigate your complaint.
    3.52 If we feel it is justified or if we believe the law requires us to do so, we shall remove the content while we investigate.
    3.53 Free speech is a fundamental right, so we have to make a judgment as to whose right will be obstructed: yours, or that of the person who posted the content that offends you.
    3.54 If we think your complaint is vexatious or without any basis, we shall not correspond with you about it.
    
    3.6 Job application and employment
    3.61 If you send us information in connection with a job application, we may keep it for up to three years in case we decide to contact you at a later date.
    3.62 If we employ you, we collect information about you and your work from time to time throughout the period of your employment. This information will be used only for purposes directly relevant to your employment. After your employment has ended, we will keep your file for six years before destroying or deleting it.
    
    3.7 Sending a message to our support team
    3.71 When you contact us, whether by telephone, through our website or by e-mail, we collect the data you have given to us in order to reply with the information you need.
    3.72 We record your request and our reply in order to increase the efficiency of our business / organisation.
    3.73 We keep personally identifiable information associated with your message, such as your name and email address so as to be able to track our communications with you to provide a high quality service.
    
    3.8 Complaining
    3.81 When we receive a complaint, we record all the information you have given to us.
    3.82 We use that information to resolve your complaint.
    3.83 If your complaint reasonably requires us to contact some other person, we may decide to give to that other person some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter for our sole discretion as to whether we do give information, and if we do, what that information is.
    3.84 We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.
    
    3.9 Our use of re-marketing
    3.91 Re-marketing involves placing a cookie on your computer when you browse our website in order to be able to serve to you an advert for our products or services when you visit some other website.
    3.92 We may use a third party to provide us with re-marketing services from time to time. If so, then if you have consented to our use of cookies, you may see advertisements for our products and services on other websites.
    
    4. Sharing personal data
    We do not share your data with any third party.
    
    5. International transfers of your personal data
    5.1 In this Section 5, we provide information about the circumstances in which your personal data may be transferred to countries outside the European Economic Area (EEA).
    5.2 We have offices and facilities in the United States. The European Commission has made an "adequacy decision" with respect to the data protection laws of each of these countries. Transfers to each of these countries will be protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the European Commission.
    5.3 The hosting facilities for our website are situated in the United States. The European Commission has made an "adequacy decision" with respect to the data protection laws of each of these countries. Transfers to each of these countries will be protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the European Commission.
    
    6. Retaining and deleting personal data
    6.1 This Section 6 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.
    6.2 Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
    6.3 We will retain your personal data as follows:
    (a) Your name and email address will be retained for a minimum period of 3 years following the date of submission and for a maximum period of 10 years following said date.
    6.4 In some cases it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, we will determine the period of retention based on the following criteria:
    (a) the period of retention of names and email addresses will be determined based on the company’s operating status.
    6.5 Notwithstanding the other provisions of this Section 6, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
    
    7. Amendments
    7.1 We may update this policy from time to time by publishing a new version on our website.
    7.2 You should check this page occasionally to ensure you are happy with any changes to this policy.
    7.3 We may notify you of significant changes to this policy by email.
    
    8. Your rights
    8.1 In this Section 8, we have summarized the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.
    8.2 Your principal rights under data protection law are:
    (a) the right to access;
    (b) the right to rectification;
    (c) the right to erasure;
    (d) the right to restrict processing;
    (e) the right to object to processing;
    (f) the right to data portability;
    (g) the right to complain to a supervisory authority; and
    (h) the right to withdraw consent.
    8.3 You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee. You can access your personal data by emailing to info@cyd.digital.
    8.4 You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.
    8.5 In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defense of legal claims.
    8.6 In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defense of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defense of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.
    8.7 You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defense of legal claims.
    8.8 You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.
    8.9 You have the right to object to our processing of your personal data for scientific or historical research purposes or statistical purposes on grounds relating to your particular situation, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
    8.10 To the extent that the legal basis for our processing of your personal data is:
    (a) consent; or
    (b) that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract,
    and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.
    8.11 If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.
    8.12 To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.
    8.13 You may exercise any of your rights in relation to your personal data by written notice to info@cyd.digital.
    
    9. About cookies
    9.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
    9.2 Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
    9.3 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
    
    10. Cookies that we may use
    10.1 We may use cookies for the following purposes:
    (a) authentication - we may use cookies to identify you when you visit our website and as you navigate our website;
    (b) status - we may use cookies to help us to determine if you are logged into our website;
    (c) personalization – we may use cookies to store information about your preferences and to personalize the website for you;
    (d) security - we may use cookies as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website generally;
    (f) analysis - we may use cookies to help us to analyze the use and performance of our website; and
    (g) cookie consent – we may use cookies to store your preferences in relation to the use of cookies more generally.
    
    11. Cookies used by our service providers
    11.1 Our service providers use cookies and those cookies may be stored on your computer when you visit our website.
    11.2 We use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google's privacy policy is available at: https://www.google.com/policies/privacy/.
    
    12. Managing cookies
    12.1 Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
    (a) https://support.google.com/chrome/answer/95647?hl=en (Chrome);
    (b) https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);
    (c) http://www.opera.com/help/tutorials/security/cookies/ (Opera);
    (d) https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);
    (e) https://support.apple.com/kb/PH21411 (Safari); and
    (f) https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).
    12.2 Blocking all cookies will have a negative impact upon the usability of many websites.
    12.3 If you block cookies, you will not be able to use all the features on our website.
    
    13. CYDigital and marteq.io details
    13.1 This website is owned and operated by CYDigital and marteq.io
    13.2 We are registered in Virginia, United States.
    13.3 You can contact us:
    (a) using our website contact form;
    (b) by telephone, on the contact number published on our website from time to time; or
    (c) by email, using the email address published on our website from time to time.
    
    14. Use of site by children
    We do not sell products or provide services for purchase by children, nor do we market to children.
    If you are under 18, you may use our website only with consent from a parent or guardian
    We collect data about all users of and visitors to these areas regardless of age, and we anticipate that some of those users and visitors will be children.
    Such child users and visitors will inevitably visit other parts of the site and will be subject to whatever on-site marketing they find, wherever they visit.
    
    15. Data protection officer
    15.1 Our data protection officer's contact details are: John Rizzo, john@cyd.digital.
    
    16. Compliance with the law
    Our privacy policy has been compiled so as to comply with the law of every country or legal jurisdiction in which we aim to do business. If you think it fails to satisfy the law of your jurisdiction, we should like to hear from you.
    However, ultimately it is your choice as to whether you wish to use our website.