• How Marteq is Applied to your mission

    The flow of clickstream data from Marteq's Active Metering technology

    offers a variety of advantages for the marketer.

  • Know the Journey

    Identify trends of your consumers' travels within and between websites & other digital properties, then plan your intercepts accordingly.

    Create the Flock

    Segment your consumers by behavior, and message accordingly, driving greater response rates.

    Sell

    More

    Add real intelligence to your upsell/cross-sell efforts, driving more revenue from your existing base.

    Stop Competitive Views

    Intercept your consumers as they visit competitive sites, and protect the brand from churn.

    Interrupt the Research

    As your consumers research products & services, you can insert yourself into the process and influence the decision.

    Fingers-on-the-Pulse

    Continually gauge the brand's "pulse" among your consumers... instead of brand research for a specific point in time.

    Uncover New Trends

    New consumer trends will be found in the data, leading to new products to new messaging/ positioning.

    Consumers Have Control

    Consumers have full control and ownership of their data. This permission-based system means that you're always compliant with regulations.

    Offers <> Behavior

    Via Marteq in-app communications, offers/promotions can be triggered by behavior, giving you timely and relevant outreach.

    Reality-based Personas

    Personas can be created based on actual behavior, leading to greater accuracy and relevancy.