The 3rd party cookie is going away, and a significant marketing capability to reach consumers with it. The resulting data deprecation is forcing marketers to evaluate new data sources to replace this loss, and one such option is zero-party data. However, there are TWO very different types of zero-party data that you need to know about.
In a new webinar, "What You Must Know About Zero Party Data (and your consumers' clickstreams)," available on-demand, you'll gain a comprehensive understanding of zero-party data as well as how to choose and leverage the best source.
What you will learn:
After this webinar, you'll have a working knowledge of zero-party data and its different types, so you'll know which form of consumer-generated data to use to replace 3rd party cookies.
This webinar is brought to you by CYDigital™. For B2C marketers replacing data from third-party cookies, CYDigital’s Marteq™ application collects consumer-controlled, privacy-first consumer clickstream zero-party data and delivers it to your martech stack as well as Adobe Analytics.
Joe Rizzo, CEO, CYDigital
John Rizzo, CTO, CYDigital
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