- Marteq collects and distributes consumer-controlled, privacy-first clickstream data, enabling marketers to deepen consumer relationships leading to increased consumer engagement and return on advertising spending.
- Marteq's technology collects detailed web clickstreams (from all website activity across the web), social interaction, media consumed, eCommerce behavior, search, geolocation, and App usage, across Windows, macOS, iOS, and Android.
- Marteq's in-browser communication capabilities enable the B2C marketer to interact directly with each consumer with immediacy.
- Based on the consumer's online behavior, immediately send personalized offers & promotions, without the need to use email, text, or social messaging.
SEE HOW MARTEQ WORKS
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Marteq offers everything a marketer needs to gather behavioural insight, react to the insight and reward for the insight... all in one application that's easy to use and integrates with your marketing stack.
Get a demonstration of the Marteq app, so you can experience first hand how Zero Party Data can transform your consumer engagement.
The flow of clickstream data from Marteq offers
a variety of advantages for the B2C marketer
Know the Journey, React Immediately
Identify trends of your consumers' online travels within and between websites & other digital properties, then plan your intercepts accordingly using Marteq's in-browser communication.
Segment based on Real Personas
Personas can be created based on actual behavior, leading to greater accuracy and relevancy. Segment your consumers by behavior, and message accordingly, driving greater response rates.
Interrupt the Research, Stop Competitive Views
As your consumers research products & services, you can insert yourself into the process and influence the decision. Intercept your consumers as they visit competitive sites, and protect the brand from churn.
Base Offers on Behavior, Keep your Fingers on the Pulse
Via Marteq in-browser communication, offers/promotions can be triggered by behavior, giving you timely and relevant outreach. Continually gauge the brand's "pulse" among your consumers... instead of brand research for a specific point in time.
marteq Integrates with your martech stack
No martech application stands alone, so we are focused on integrating with your existing martech stack. If you are an Adobe user, you should know that we are an Adobe Partner. Our API permits us to integrate with other CRM, marketing automation platforms, customer data platforms, and loyalty programs (home-grown or 3rd party).
